Chick-fil-A’s Send Care to Others feature is a new ordering option that allows guests to customize a meal for someone special. Complete with exclusive packaging, add-ons, and a personalized note, care packages can be ordered through the app and delivered to the recipient’s doorstep with Care.
CHECKPOINT 1
EXPLORATORY RESEARCH: A comprehensive presentation of preliminary research on Chick-fil-A, brand competitors, and mobile gifting experiences.
PROJECT PLAN: An outline of the project timeline, goals, and potential obstacles.
PR / FAQ: A one-page press release and accompanying FAQ written to be shared after the successful release of the final product.
CHECKPOINT 2
USER RESEARCH: A summation of user research, key findings, and future plans.
UX MAP: A visual representation of who may use the product and in what context.
CHECKPOINT 3
1.0: A rough draft of the complete final product.
Find the Figma prototype here.
VISUAL DESIGN GUIDE: A collective brand guide including logos, typefaces, colors, and campaign visuals.
Find the full visual design guide here.
POSTER: A poster that promotes the final product.
CHECKPOINT 4
LAUNCH / HANDOFF DELIVERABLES: A collection of necessary assets for the client to succeed moving forward.
Find the client materials handoff here.
FINAL DELIVERABLES
FINAL PROJECT: A summation of the entire project.
Find the final version of the Figma prototype here.
ONE PAGER: A one-page handout provide to guests at SLAM.
TRAILER: A short trailer introducing the Chick-fil-A Send Care to Others feature.