INSPIRE BRANDS

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants worldwide.

• Researched key activation opportunities throughout upcoming calendar year, including holidays and moments Arby’s could authentically own 
• Identified long-term brand ambassador opportunities, including competitive benchmarking, ambassador segmentation and program ideation 
• Analyzed competitor PR activity in digital and ecommerce space and presented key findings to brand stakeholders to inform upcoming projects 
• Drafted agency briefing materials for upcoming international market launch activity 

• Developed comprehensive PR toolkit for global franchisee use in advance of major sporting event, including press release, media alerts, key messaging, influencer and consumer activation concepts and PR best practices 
• Served as production assistant for major advertising production supporting on food styling and additional shoot logistics  
• Researched key activation opportunities throughout upcoming calendar year, including holidays and moments Buffalo Wild Wings could authentically own 
• Vetted potential influencers for brand partnership and developed profile detailing history, social presence and other relevant details 

• Created grand opening PR toolkit, including press release templates for new and existing markets as well as pitching guidelines 
• Pitched new product announcement to local and trade media  
• Organized and executed brainstorm session to develop calendar of PR activation opportunities; formalized concepts and presented to key brand stakeholders