Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries.
PUBLIC RELATIONS INTERNSHIP OVERVIEW
- Sourced and drafted social media posts including sharing customer stories, new airport openings, and national sweepstakes earning a total of over 3.9M impressions
- Led effort to refresh key public relations contacts for Southwest Airlines’ 120+ destinations
- Developed recap decks highlighting PR program and activation wins surrounding the 2023 Luck Reunion
- Created blog content to support the return of Southwest airlines’ Breathtaking Beats Sweepstakes
- Developed a media alert to support the celebration of the 25th anniversary of Southwest Airlines’ Adopt-A-Pilot Program
- Conducted a comprehensive case study analyzing a significant public relations crisis, extracting key learnings and valuable strategies