SOUTHWEST AIRLINES

Southwest Airlines Co.¬†operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries.¬†

PUBLIC RELATIONS INTERNSHIP OVERVIEW

  • Sourced and drafted social media posts including sharing customer stories, new airport openings, and national sweepstakes earning a total of over 3.9M impressions
  • Led effort to refresh key public relations contacts for Southwest Airlines’ 120+ destinations
  • Developed recap decks highlighting PR program and activation wins surrounding the 2023 Luck Reunion
  • Created blog content to support the return of Southwest airlines’ Breathtaking Beats Sweepstakes
  • Developed a media alert to support the celebration of the 25th anniversary of Southwest Airlines’ Adopt-A-Pilot Program
  • Conducted a comprehensive case study analyzing a significant public relations crisis, extracting key learnings and valuable strategies