![](https://allyhuizer.com/wp-content/uploads/2022/08/Inspire-Brands-Logo-with-Portfolio-1024x480.png)
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants worldwide.
PUBLIC RELATIONS INTERNSHIP OVERVIEW
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- Researched key activation opportunities throughout upcoming calendar year, including holidays and moments Arby’s could authentically own
- Identified long-term brand ambassador opportunities, including competitive benchmarking, ambassador segmentation and program ideation
- Analyzed competitor PR activity in digital and ecommerce space and presented key findings to brand stakeholders to inform upcoming projects
- Drafted agency briefing materials for upcoming international market launch activity
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- Developed comprehensive PR toolkit for global franchisee use in advance of major sporting event, including press release, media alerts, key messaging, influencer and consumer activation concepts and PR best practices
- Served as production assistant for major advertising production supporting on food styling and additional shoot logistics
- Researched key activation opportunities throughout upcoming calendar year, including holidays and moments Buffalo Wild Wings could authentically own
- Vetted potential influencers for brand partnership and developed profile detailing history, social presence and other relevant details
![](https://allyhuizer.com/wp-content/uploads/2022/08/Rusty_Taco_logo.svg_-1024x580.png)
- Created grand opening PR toolkit, including press release templates for new and existing markets as well as pitching guidelines
- Pitched new product announcement to local and trade media
- Organized and executed brainstorm session to develop calendar of PR activation opportunities; formalized concepts and presented to key brand stakeholders
ADDITIONAL PROJECTS:
- Developed and updated content for five brand newsrooms (Arby’s, Buffalo Wild Wings, Jimmy John’s, Rusty Taco, Sonic); collaborated with brand PR stakeholders to finalize content and ongoing process for maintenance
- Compiled media list to support Dunkin’ international new market launch announcement